Greening Corporations

As an environmentalist, I struggle with the concept of corporations and sustainability. Recently, I was at a presentation on sustainability by a large packaged-goods corporation, and they had a lot of very interesting things to say. And I’m of two minds: on the one hand, with the way our society is, you really need to have the P&G‘s and the Unilevers and the Walmarts of the world to be making drastic changes towards sustainability. Because, let’s face it, most people are predominantly motivated by money and convenience and the “need” for more stuff. So when these mammoth corporations are making decisions to reduce packaging by x%, or invest in clean water for children in developing countries, on the one hand, I want to applaud them. Well done! We need those huge and influential companies doing things like that, because the average person is not making those kinds of decisions themselves. And money talks.

But I struggle with the basic fact that these companies, no matter what changes they might be making towards sustainability, are still trying to sell you more stuff. More disposable, more packaged, more stuff, from far away. Stuff that you don’t need, didn’t know you wanted until they told you that you did, and is going to break right after the warranty runs out, so you’ll have to buy a new one because you can’t possibly live without it now, and besides, there’s a new model that has one new feature that you must have!

I rant. I’m sorry. My basic point is that it’s great that these companies are trying to do better. But it’s hard to see what kind of effect it’s going to have if we’re still pushing society to consume even more stuff.

In any case, for my class assignment this week, I am creating a social media release, based on a news release from Green America.

Social Media Release

MEDIA CONTACT: Leslie Anderson Maloy, (703) 276-3256 or landerson@hastingsgroup.com

Who is the biggest corporate fool of 2012?

Pick Your Fool: BofA, US Chamber, Chevron, Hershey, KFC/Yum! Brands, Monsanto, Southern, Verizon and Walmart

With April Fool’s Day a month away, the nonprofit Green America is launching its annual “Corporate Fools’ balloting today on Facebook to name the U.S. company with the worst corporate practices. The winner will be determined by votes from the general public as tallied on Facebook.

Green America, in conjunction with various social justice and environmental groups, has nominated nine large corporations and organizations for the dubious distinction: Bank of America, U.S. Chamber of Commerce, Chevron, Hershey, KFC/Yum! Brands, Monsanto, Southern Company, Verizon, and Walmart. The companies were nominated for the poor records on the environment and/or social justice practices.

Nominees include Bank of America, Monsanto, Verizon, Walmart and Hershey. For details on the nominees and nominators, please visit the Facebook page.

After the votes are tallied, the winner will be announced on April 1, 2012.

Social Media links:

Facebook            Digg

Coverage to date:

Daily Finance      EcoWatch            News to Watch

 

ABOUT GREEN AMERICA

Green America is the nation’s leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses and individuals to solve today’s social and environmental problems. http://www.GreenAmerica.org.

Green America Press Kit: http://www.greenamerica.org/about/newsroom/presskit.cfm

 

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